Unilever, under its Lifebuoy brand worked together with UNICEF, WHO and Ministry of health to help fight the COVID-19 pandemic. Lifebuoy Hathdhune campaign was initiated in March 2020 to raise awareness on the importance of handwashing with soap and water using the right technique.
More than five lakh units of soap were donated to vulnerable communities in Nepal through this campaign.
We worked with several Nepali celebrities and influencers virtually to create awareness on the importance of handwashing.