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Sunsilk Dashain Vibes Campaign

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Sunsilk Dashain Vibes is a digital contest initiated by Sunsilk Nepal during Nepal’s biggest and the most celebrated festival Dashain. Sunsilk took this initiation to create fun moments for its TG becoming a part of their major enjoyment during the festive season and capture those vibes for life. #SunsilkDashainVibes contest was conducted from 14th September - 23rd October 2021 where participants had to showcase their Dashain Vibes and fabulous hairstyles using the #SunsilkDashainVibes followed by Sunsilk Gang of Girls where the winners became a part of Sunsilk Gang of Girls along with Princy and Prisma.

Collaboration with some of Nepal’s top influencers, BTL activations, excitement generation surprise hamper distribution, tie-up with leading ecommerce site etc. was done which helped generate buzz and attract participation. The contest was a huge success and garnered 60M+ views across digital platforms such as Facebook, Instagram & TikTok.

The Grand Finale event took place at Kathmandu Marriott Hotel on 8th of December 2021, where Lalana Chimariya. Aashina Deula and Pratima Karki were declared as the winners of Sunsilk Dashain Vibes contest who became Sunsilk Gang of Girls along with Princy and Prisma and received Rs. 100,000 each.

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